Al-Ahsa, Saudi Arabia · Compact · Full Concept Development, Art Direction for Branding & Packaging · 2022
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Kazdora was a lively, fast-casual eatery in Al-Ahsa, Saudi Arabia, bringing a modern twist to Levant street food in a vibrant, colorful setting anchored by a stone disco tabun. Rogier led full concept development and art direction for the original Kazdora brand — shaping the brand identity, packaging system, and spatial concept. The venue was later renamed Shware3 Beirut (شوارع بيروت) by its owners, retaining the operational and design framework Rogier established.
Building a Levant street food concept in Al-Ahsa meant creating a brand and spatial experience bold enough to stand out in Saudi Arabia's competitive delivery and dine-in market, while keeping the tabun-centric cooking format as the operational and experiential anchor. The packaging system needed to survive delivery while reinforcing brand recognition at every touchpoint.
The original Kazdora concept became an operational, growing Lebanese street food brand in Al-Ahsa with over 5,000 Instagram followers. The brand identity and packaging system Rogier designed continued to serve the venue after the owners renamed it Shware3 Beirut, demonstrating the durability of the original design framework.
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