M Cookies
SELF-INITIATED CONCEPT · NO CLIENT COMMISSIONNetherlands · Compact · Concept study · no client · 2026
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No client. No brief. One question: how far can you take a cookie with a single letter?
M Cookies is a concept study on the line between everyday and remarkable. A simple product, one letter, and a brand system that carries packaging, typography and photography without a word of explanation. Built to show how TCA approaches brand and concept work: the brand lives in the decisions, not the decoration.
This concept is available for acquisition — fully developed brand system, ready to bring to market. Originally conceived as a Dutch concept brand, the system can be adapted and developed in English for any market. Interested? Contact Rogier van Zeventer, hello@theconceptartisan.nl · +31 (0)6 330 292 17.
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