Riyadh, Saudi Arabia · Compact · Full Concept Development, Chef Sourcing & Hiring, Branding · 2023
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A celebration of craftsmanship and tradition, Natural Yeast Bakery specializes in artisanal bread made with naturally fermented yeast in Riyadh. Rogier led the full concept development — from strategic framework and spatial design through branding and visual identity — and handled chef sourcing and hiring to ensure the culinary team could deliver on the concept's artisanal promise.
Artisanal bakery concepts in Riyadh risk falling into either generic café territory or overly traditional formats that don't connect with a modern audience. The challenge was building a concept that honored the craft of natural fermentation while creating a brand and spatial experience that felt contemporary, warm, and distinctive in Riyadh's growing F&B scene — and finding the right chef to lead it.
Operational bakery with a distinctive artisanal identity in Riyadh. The full concept development — spanning framework, design, branding, and chef sourcing — delivered a cohesive brand and spatial experience with a culinary team capable of executing the artisanal vision.
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