Private members clubs in the Gulf region often default to imported luxury templates. The challenge was creating a concept authentically rooted in Qatari culture while meeting international luxury standards — and ensuring the kitchen infrastructure and leadership team could actually deliver on that promise operationally.

Sanad Private Members Club
Developed during previous consultancy roleDoha, Qatar · Destination · Concept Ideation, Kitchen Planning & GM Sourcing — General Consultancy · 2023
Services
An exclusive private members club blending luxury with cultural sophistication, designed as a sanctuary where tradition and contemporary elegance meet. Rogier provided general consultancy across concept ideation, kitchen planning, and GM sourcing and recruitment — shaping the foundational concept, operational kitchen design, and building the leadership team to run it.
Operational members club with a distinctive cultural identity. The concept ideation, kitchen planning, and GM recruitment laid the groundwork for a venue that runs on its own leadership — coherent, well-structured, and fully owned by the client team.
The advisory model works best when it brings clarity without creating dependency. Concepts are strongest when the people who will operate them also shaped them.
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